With more than 1 billion monthly active users, TikTok has become a stage for creators and businesses to showcase themselves worldwide. When you upload content on TikTok, it has the potential to reach millions of people with the same interests and tastes.
However, here is a notable thing: not all creators and businesses perform well on TikTok but those who are good at creating and marketing their content exceptionally. Yes! People do not like to watch low-quality content that lacks relevancy, actions, and entertainment.
Now the question is what makes TikTok content compelling that can help you increase leads on the platform. If you are also stuck with the same question, remove the signs of worry as we’ve covered you here. Explore the potential TikTok video ideas that can surely help you increase your followers:
The best TikTok video ideas to increase followers
Below are some helpful strategies for helping creators and businesses get excellent reach on TikTok. All these strategies are experimented with and proven by social media professionals. Check out them and follow the ones that are quite suitable and relevant according to your niche:
Perform TikTok challenges
While scrolling our feed, we find videos comprising of pursuing or completing challenges. As this type of content is popular on TikTok, it will help you stay on trends over the platform.
Add relevant keywords and hashtags
Never deny the importance of adding relevant keywords and hashtags to your content or video description. These are keywords and hashtags that help your content to appear in the relevant searches.
Add trending sounds
TikTok videos with trending sounds or audio can also have the potential to reach the maximum number of people across the platform. Search out what sounds or audio is trending among your targeted audience and apply them to your video.
Play with your pets
People show their love and support for content on TikTok that shows pets or people playing with pets. If you also have a pet it can be an advantageous point for you to stay on trend.
Show your art
People also show their immense love and support to creators who are true artists. If you also have some exceptional artistic approach, then start showing it on TikTok to get better reach, helping you gain more followers on TikTok. It can be anything like painting, sketching, photography, playing music, dancing, writing, and anything that you can do as a master.
Short tutorial videos
People also love to watch short tutorials about their queries. For example, these tutorials can be about solving a mathematical equation, unlocking your profile on a social media channel, learning to drive, sketching, and learning a language. Ensure that you are teaching your audience the subject or topic for which you have a good command.
Share your cooking magic
Cooking is another hot topic on social media, and TikTok is replete with content showing cooking magic. Create and share a video on something you are a master of cooking. You can also share the complete recipes for particular dishes to help your audience make delicious meals for them.
Show your sense of humour
Another notable idea of creating engaging content on TikTok is to show your sense of humour. People love to watch comedy acts to be entertained. Ensure that you create original content that can attract your audience. Create and share meaningful jokes that can make people understand your ideas and laugh at them.
Show behind-the-scenes
This is an amazing idea for brands and organizations to show their behind-the-scenes shots. People love to watch how their favourite brands work to facilitate them and fulfill their requirements. Show them your workspace, your product packaging, your team, and any other thing that you think your viewers will enjoy watching.
Collaborate with other creators
Collaborating with other creators can also help you get instant reach on TikTok. When you collaborate with other creators or influencers, you immediately appear to thousands or even millions of new people. When they feel your content is appropriate, they surely appreciate your content, helping you boost more TikTok likes on your content.
Workout videos
It has been seen that many people show a keen interest in watching workout videos. They usually try to learn from this type of content to be involved in the workout activities on their own. If you really know anything about any workout activity or routine, you can share it on TikTok to make the workout enthusiasts happy. You can share with them tutorials and workout routines.
Motivational quotes
Motivational quotes or videos are also very much liked by TikTok users. If you have the capacity to write something that can motivate your audience then this is the time for you to show your skills and talent. If not, then you can show motivational speeches and quotes from your favourite scholars, poets, and motivational speakers to motivate youth and other people on TikTok.
Reveal life hacks
From clever cleaning hacks to budget-friendly shopping and trip advice, there are endless possibilities for you to create content of life hack ideas. Do some research and find what people love to watch under this category. Then choose the ideas based on the preference of your audience. At the same time, you must go with the ideas in which you are good at evaluating and measuring things.
Science experiments
When it comes to reading heavy books and theories, science may sometimes feel like a boring subject. But, when it comes to performing some interesting activities and experiments, it feels like the most interesting subject. Students and other science lovers love to watch scientific experiments on TikTok. If you can do something like that, you will have a better scope on the platform.
Makeover videos
Makeover videos have been the most liked and appreciated trend on TikTok. The first makeover video may have been seen on TikTok years ago. But, as it brings people curiosity in knowing what is going to be changed in someone’s personality, the trend is still ruling over the platform.
The trend is usually set by female TiKTok creators as they come with some makeup looks and dressing ideas. However, the trend is also common among boys when they expose themselves to different looks in the same video.
Show your daily life routine
While scrolling our TikTok feed, we find that some vloggers and creators tell their viewers about their daily life routines. It includes what they are doing throughout the day, such as their working routine, their cooking time, their gym time, their leisure time, and others. Followers always love to watch the life routines of their favourite creators. You must also entertain your audience with such amazing concepts.
Tryout new filters
Where challenges, hashtags, and sounds are trending on TikTok, similarly, some filters also come under the trending activities on TikTok. So, you must also try to use the trending filters while creating your TikTok content. Here you must also do some research to know what types of filters are popular among your targetted audience.
Share facts-based videos
There are plenty of channels on TikTok and other social media channels that do fine research and share interesting facts-based content with the viewers. These facts can be about geography, history, astrology, science and any other aspect or subject. If you are good at doing fine research to bring interesting facts and also have the ability to explain them more engagingly, you must go with this concept.
Try out a duet
TikTok also allows users to create and share duet videos. You can make a duet with some famous creators or organizations whom you know. At the same time, you can also create a duet with anyone you want to do. Try to create a duet with content or creators that are trending on TikTok, helping you get instant recognition on the platform.
Go live with your audience
Many people love to watch live streaming of their favourite creators or brands on TikTok. Live videos can also have more potential to be shared on the platform. So, you must also go live on TikTok. Try to come up with some exclusive content or information during live streaming as it will help you get better reach.
Conclusion
Indeed, TikTok has become the most popular and useful social media channel. Creators and businesses are getting worldwide recognition within no time. But, the notable thing here is that only those accounts get the fame that are incredible in creating quality content. The given ideas will surely help you create content that can stay on trend. So, explore all these ideas and implement the things that are quite relevant to your niche and skills.