Peso Pluma, born Hassan Emilio Kabande Laija, is one of the most influential young talents in the Latin music world today. At just 25 years old, this Mexican singer and songwriter has already established himself as a key figure in the fusion of traditional Mexican regional music with modern urban styles. His rapid rise to stardom has captured the attention of audiences worldwide, and as curiosity grows, one of the questions many ask is: How old is Peso Pluma, and what is the real story behind his meteoric rise?
In this article, we will dive deep into Peso Pluma’s life, career, achievements, and more. We’ll explore his age, family background, net worth, career highlights, and his growing presence on social media. Keep reading to discover the full story of the rising star who’s making waves in Latin music.
Quick Bio
| Peso Pluma Profile | Details |
|---|---|
| Full Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Date of Birth | June 15, 1999 |
| Age | 25 years old |
| Birthplace | Zapopan, Jalisco, Mexico |
| Height | 5 feet 7 inches (170 cm) |
| Weight | 148 pounds (67 kg) |
| Net Worth (2025) | $20 million |
| Music Genre | Regional Mexican, Corrido, Trap, Reggaeton |
| Family | Father: Hassan Kabande (Lebanese descent), Mother: Rubí Laija (Sinaloan) |
| Debut Album | Ah y Qué? (2020) |
| Grammy Award | Best Música Mexicana Album (2024) |
| Social Media | Instagram (@pesopluma), TikTok, Twitter |
Who Is Peso Pluma?
Peso Pluma is a name that’s been on the lips of many music lovers, especially those into regional Mexican music blended with urban influences. His unique style has captured the hearts of fans, and his age has made his accomplishments even more impressive. Born on June 15, 1999, in Zapopan, Jalisco, Mexico, Peso Pluma quickly became a household name in Latin America and beyond.
Peso Pluma’s musical journey began at a young age. Growing up in Guadalajara, Jalisco, he was exposed to a mix of traditional regional Mexican music and the sounds of urban genres such as rap and trap. This diverse musical influence shaped his unique sound, allowing him to blend the storytelling traditions of corrido with the modern beats of trap and reggaeton.
His career took off when he released his debut album in 2020, Ah y Qué?. However, it was his single “El Belicón” released in 2022 that truly made him a household name. This song, featuring Raúl Vega, was certified octuple platinum by the RIAA (Recording Industry Association of America), cementing his status as one of the rising stars of Latin music.
Peso Pluma’s Age: The Facts
Peso Pluma is currently 25 years old. Born in 1999, he has achieved an impressive level of success at a young age. His ability to capture the attention of both younger and older audiences speaks to his talent and versatility. His relatively young age has made him a standout figure in the world of Latin music, especially in the regional Mexican genre where many stars tend to emerge later in their careers.
Despite his youth, Peso Pluma has already released multiple successful albums, collaborated with top artists, and garnered millions of fans worldwide. His age has been a key factor in his ability to connect with younger audiences, especially with the rise of digital platforms and streaming services that allow artists to build fan bases more quickly than ever before.
Peso Pluma’s rapid rise is a testament to the power of blending traditional Mexican sounds with contemporary influences. His music resonates with a wide demographic, and his success continues to grow as his career evolves.
Early Life and Family Background
Peso Pluma’s roots are deeply intertwined with both Mexican and international influences. His father, Hassan Kabande, is of Lebanese descent, while his mother, Rubí Laija, hails from Badiraguato, Sinaloa, a region with a strong association with the traditional norteño and sinaloense styles of music. This multicultural background has significantly influenced Peso Pluma’s sound, which combines both the rich traditions of Mexican music and the modernity of urban genres.
Growing up in Guadalajara, Peso Pluma was immersed in a musical environment that encouraged creativity and artistic expression. While little is publicly known about his early years, it’s clear that his family played a pivotal role in supporting his journey. His mother and father were instrumental in shaping his perspective on music, offering him guidance and encouragement throughout his rise.
Although he is still young, Peso Pluma’s family continues to be a key part of his life and success. They remain one of his greatest sources of support, and he often credits them for his ability to maintain focus and balance as he navigates the demands of a successful music career.
Peso Pluma’s Career Achievements
Peso Pluma’s career has been marked by a series of groundbreaking achievements, many of which came while he was still in his early twenties. His debut album, Ah y Qué?, paved the way for his success, but it was his hit songs and collaborations that truly launched him into stardom.
One of the key milestones in Peso Pluma’s career was his collaboration with Eslabon Armado on the hit single “Ella Baila Sola”. The track reached the Billboard Hot 100, peaking at number four, making Peso Pluma one of the first regional Mexican artists to achieve such a high position on this prestigious chart. His collaborations with other artists, such as Raúl Vega and Junior H, also further solidified his reputation as a versatile and innovative artist.
In addition to his musical success, Peso Pluma’s third studio album, Génesis (released in 2023), won the Grammy Award for Best Música Mexicana Album. This prestigious recognition was a testament to his contributions to the Latin music industry and his ability to bridge the gap between traditional Mexican sounds and contemporary urban music.
Peso Pluma’s Net Worth and Financial Success
As of 2025, Peso Pluma’s net worth is estimated to be around $20 million. This impressive fortune has been accumulated through various streams, including album sales, live performances, streaming royalties, and brand endorsements. Peso Pluma has also built a strong presence on social media, where he promotes his music and connects with fans, further contributing to his income.
His tours and live performances are major sources of income, with his concerts drawing huge crowds across Latin America, the United States, and other regions. He has quickly become one of the most sought-after live performers in the Latin music scene, and his net worth is expected to grow as his career continues to flourish.
Peso Pluma’s Physical Appearance
Peso Pluma stands at 5 feet 7 inches (170 cm) tall and maintains a lean and athletic build. Weighing around 148 pounds (67 kg), he keeps himself in good shape, often showcasing his fitness on his social media accounts. His distinctive look, combined with his dynamic stage presence, has made him a standout figure in the Latin music scene.
Peso Pluma’s appearance reflects his youthful energy and contemporary style. He often dresses in trendy outfits, favoring streetwear and casual styles that appeal to his primarily young fan base. His style on and off the stage has made him a fashion icon for many of his followers.
Peso Pluma’s Social Media Presence
In today’s music industry, an artist’s presence on social media is just as important as their music. Peso Pluma has mastered the art of connecting with fans online, leveraging platforms like Instagram, TikTok, and Twitter to build a massive following. His Instagram account, @pesopluma, boasts millions of followers, where he shares updates about his music, personal life, and upcoming shows.
Peso Pluma’s social media presence allows him to maintain a close connection with his audience, providing them with exclusive behind-the-scenes content, music previews, and personal moments. His posts often reflect his vibrant personality, and he uses social media not only as a promotional tool but also as a way to engage with his loyal fanbase.
His ability to adapt to digital trends and interact with his audience has made him an even more influential figure in the music world, helping him build a brand that goes beyond just music.
What’s Next for Peso Pluma?
As Peso Pluma continues to grow both in age and experience, the future looks bright for this rising star. Fans are eagerly awaiting his next album and upcoming tours, and there’s a great deal of speculation about potential collaborations with other artists in both the Latin music and international pop scenes.
With his Grammy win, his growing fan base, and his consistent stream of chart-topping hits, Peso Pluma is poised to continue breaking records and setting new milestones in his career. At just 25 years old, he has already achieved so much, and his potential seems limitless.
It’s clear that Peso Pluma’s career is just beginning, and there’s much more to look forward to as he matures both as an artist and a person.
Conclusion
Peso Pluma’s journey from a young artist in Zapopan, Jalisco to one of the most influential figures in Latin music today is a testament to his talent, hard work, and dedication. At 25 years old, Peso Pluma has already achieved remarkable success in a relatively short period of time. His unique blend of regional Mexican music and urban sounds, combined with his youthful energy and work ethic, has made him a beloved figure in the music world.
From his impressive net worth and chart-topping singles to his growing presence on social media, Peso Pluma’s story is one of remarkable achievement. His age, while still young, has only been an asset in his career, allowing him to connect with younger fans while also bridging generational gaps in his music. With a bright future ahead of him, Peso Pluma is undoubtedly a name to watch for years to come.
READ MORE : Anthony Pullen Shaw: A Life in Film, Family, and Legacy
FAQs
How old is Peso Pluma?
Peso Pluma was born on June 15, 1999, making him 25 years old as of 2025.
What is Peso Pluma’s net worth?
As of 2025, Peso Pluma’s estimated net worth is around $20 million, thanks to his music career, tours, and brand deals.
What is Peso Pluma’s height?
Peso Pluma stands at a height of 5 feet 7 inches (170 cm).
Who is Peso Pluma’s family?
Peso Pluma’s father, Hassan Kabande, is of Lebanese descent, while his mother, Rubí Laija, is from Sinaloa, Mexico.
What social media does Peso Pluma use?
Peso Pluma is very active on social media, especially Instagram (@pesopluma), where he has millions of followers. He also uses platforms like TikTok and Twitter to engage with his fans.