Momentum Solar, one of the prominent names in the U.S. solar energy industry, has made headlines not just for its rapid growth but also for a series of legal controversies. Founded in 2009, the company positioned itself as a major provider of residential solar power solutions across several states. However, beyond its marketing campaigns and customer promises, Momentum Solar has faced multiple legal challenges that raised serious questions about its business practices. The most notable among these are allegations related to unsolicited telemarketing and workplace discrimination, both of which have triggered class-action lawsuits and drawn public scrutiny. This article offers an in-depth look at what these lawsuits entail, their potential impact, and what you, as a consumer or employee, need to understand about the broader implications.
What Is Momentum Solar?
Momentum Solar, legally registered as Pro Custom Solar LLC, is a private solar installation company headquartered in South Plainfield, New Jersey. The company expanded rapidly over the past decade and employs more than 1,200 people. With operations spanning several states, including California, Florida, New Jersey, and Texas, Momentum has become a significant player in the residential solar energy market. Known for promoting energy independence and environmentally-friendly living, it has attracted a large customer base. However, the controversies around its telemarketing and internal workplace practices have cast a shadow over its public image, prompting closer examination from legal and regulatory authorities.
The Core of the Momentum Solar Lawsuit
The lawsuits against Momentum Solar stem from two main areas: violations of the Telephone Consumer Protection Act (TCPA) and allegations of racial discrimination within the company. These cases gained traction after several complaints were consolidated into class-action formats. The primary issue in the TCPA lawsuit revolves around robocalls and telemarketing outreach conducted without consumer consent. Meanwhile, the discrimination lawsuit includes detailed accounts of racial abuse and retaliatory actions against Black employees who raised concerns. Both sets of allegations highlight potentially deep-rooted issues within the company’s operations and leadership practices.
TCPA Violations and Telemarketing Complaints
Momentum Solar has been accused of violating the TCPA by contacting individuals through automated phone calls without prior consent. This form of outreach, often referred to as robocalling, is strictly regulated under federal law. The plaintiffs in the class action lawsuit claim that they received repeated calls from Momentum despite never opting in to receive marketing communications. Some even alleged receiving multiple calls over several weeks. According to case documents, these incidents occurred between March 5, 2015, and January 2, 2025.
To resolve these complaints, Momentum Solar has agreed to a class-action settlement totaling up to $30 million. The settlement does not imply an admission of guilt but allows the company to avoid prolonged litigation. Affected individuals—those who received two or more telemarketing calls without being customers—can file a claim by July 31, 2025. The official website for claims is solartcpasettlement.com, where users can submit their information and check eligibility. While the payout per person will depend on the number of valid claims submitted, the settlement offers a measure of relief for consumers impacted by these intrusive marketing practices.
Workplace Discrimination Allegations
In a separate legal matter, six former Black employees filed a lawsuit against Momentum Solar in 2019, accusing the company of systemic racial discrimination. The plaintiffs described a hostile work environment in which racial slurs were allegedly used by both supervisors and colleagues. Furthermore, they reported being assigned to less desirable tasks, receiving lower pay than white peers, and being dismissed after raising concerns to human resources. These claims formed the basis of a class-action suit that sought to address not only personal grievances but broader corporate culture issues.
The case received substantial media attention, especially after it was revealed that some of the employees were terminated shortly after submitting complaints. In 2023, a confidential settlement was reached with the estate of one former employee, underscoring the seriousness of the allegations. While Momentum Solar has not publicly admitted fault, the resolution of this case suggests an effort to move past the incident without further litigation. Legal representation for the plaintiffs came from Wigdor LLP, a law firm with a strong record in employment discrimination cases. The outcome of the lawsuit is expected to influence how companies in the solar industry—and beyond—handle workplace equity and employee rights.
Impact on Consumers
For the average consumer, the lawsuit underscores the importance of informed consent and privacy rights. Many people who received robocalls had no prior dealings with Momentum Solar, highlighting a disturbing trend in aggressive marketing tactics. The lawsuit and its settlement may serve as a precedent for future cases, reinforcing that companies must follow ethical guidelines when contacting potential customers. For those eligible for compensation, the process is straightforward, involving proof of call records and completion of a short form on the settlement site.
Additionally, the lawsuit has prompted discussions within the solar industry about the fine line between proactive marketing and privacy infringement. Companies may now be more cautious in their outreach efforts, potentially leading to better consumer experiences and more transparent communication practices in the sector.
Impact on Employees
The discrimination lawsuit has drawn attention to the inner workings of Momentum Solar’s HR and corporate culture. It has prompted a necessary conversation about diversity, equity, and inclusion within tech and energy companies. For current and former employees, especially people of color, the case highlights both the vulnerabilities and the legal avenues available when facing discrimination at work.
Some industry insiders speculate that the lawsuit may result in widespread policy changes—not just at Momentum Solar, but across similar companies striving to present a progressive image. Training sessions, bias audits, and anonymous reporting channels are just a few measures organizations may adopt to prevent future allegations and foster a healthier workplace.
Company’s Response and Public Relations
Despite the gravity of the lawsuits, Momentum Solar has maintained a relatively low profile in addressing the allegations publicly. In both the TCPA and discrimination cases, the company chose to settle rather than fight in court. While this approach may be viewed as pragmatic, critics argue that it lacks transparency and fails to acknowledge the harm experienced by victims.
No major leadership changes or structural reorganizations have been publicly announced, though it’s believed that internal reforms are underway. Industry analysts suggest that the company’s decision to settle quietly may be a strategic move to preserve brand integrity while implementing behind-the-scenes adjustments. For the moment, however, public trust remains in a state of recovery.
Broader Industry Implications
The lawsuits against Momentum Solar have implications far beyond a single company. They shed light on widespread issues in consumer rights enforcement and workplace equity. The TCPA case highlights the need for clearer regulatory oversight in telemarketing, particularly as technology evolves and consumer data becomes more accessible. Meanwhile, the discrimination allegations serve as a cautionary tale for companies neglecting inclusive hiring and employee protections.
Industry observers believe that more lawsuits of this nature could surface, especially as transparency and accountability become key values among modern consumers and workers. For businesses in the renewable energy space, the Momentum Solar case is a signal to prioritize ethics as much as innovation.
Conclusion
The Momentum Solar lawsuit serves as a multifaceted case study in corporate responsibility. From unlawful telemarketing tactics to workplace discrimination claims, it illustrates how operational success must be balanced with ethical behavior. Consumers should remain vigilant about their rights and report unauthorized communications, while employees need to be aware of the protections they are entitled to under labor laws. While Momentum Solar continues to operate and expand, its legacy will now include a cautionary chapter—one that other companies in the clean energy industry would do well to learn from.
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FAQs
What is the main reason behind the Momentum Solar lawsuit?
The lawsuit stems from two primary issues: unsolicited telemarketing calls in violation of the TCPA and allegations of racial discrimination by former employees.
Am I eligible for compensation from the class action suit?
If you received two or more telemarketing calls from Momentum Solar between March 5, 2015, and January 2, 2025, and were not a customer, you may be eligible.
What is the deadline to submit a claim in the TCPA case?
The final deadline to file a claim is July 31, 2025. Claims can be submitted at solartcpasettlement.com.
Has Momentum Solar admitted any wrongdoing?
No. While the company has agreed to settlements, it has not admitted any liability or wrongdoing in either lawsuit.
How can I protect myself from similar unsolicited calls?
Register your number with the National Do Not Call Registry and report repeated violations to the Federal Communications Commission (FCC).